ASB Tennis
Research has proven that creativity is one of the most important factors in the effectiveness of out of home campaigns. Simply put, creative can make or break your campaign. Here are some golden rules to ensure your next street furniture campaign is successful.
Download here CREATIVE: THE 10 GOLDEN RULES
KEEP THE MESSAGE SHORT AND SIMPLE
Short, snappy headlines work best
USE STRONG VISUALS
Striking images get maximum attention
BRANDING/LOGO
Good branding is vital. Ensure your brand/logo is visible from a distance
CONTRAST
Strong contrast creates impact
LEVERAGE YOUR ENVIRONMENT
Create synergy between creative and the medium for added impact
TYPOGRAPHY/LETTERING
Use visible type and clear lettering to get your message across
SIMPLE USE OF DESIGN
Minimize elements of design to enhance message impact
USE BOLD COLORS
Strong, bright and bold colors catch the consumer's attention
