On behalf of the Adshel team, we would like to wish you a very merry Christmas and a safe and prosperous 2010. 

Clear Channel in Ireland came up with this idea to promote Trebor mint chewing gum. To coincide with the creative 6 sheet, they devised an idea of using 'smelters' on 20 selective sites around Dublin to give the scent of mint to people at the bus shelter.

The Yellow Chocolate campaign follows Josh Winger in his attempts to create a chocolate bar that tastes like the colour yellow, using only products and services found in a Yellow directory. To date, audiences could get his latest antics via Twitter or Facebook. Given the increased interest, Yellow have since taken out a billboard in Auckland's busy Queen Street - making this NZ's first twittering billboard!  

Yellow's Kellie Nathan says "We're very much living in a digital world and our aim is to ensure our content is available to people where they want it, when they want it and how they want it. Josh's journey to create a yellow tasting chocolate bar has received incredible support in the online space, with more than 12,700 fans on Facebook, so the billboard seemed like a natural next step."

Completed jobs are chronicled via the website - literally delivering on the proposition 'job done'

What would coax you to take the stairs instead of the escalator? What about throwing your rubbish where it belongs rather then leaving it under a tree in the park?  

VW believes that injecting fun into everyday mundane tasks is an effective way of changing learned behaviour. Check out some clips from the recent 'Theory of Fun' campaign below.  

As self confessed True Blood addicts, we'll admit we chuckled quite a bit when we came across the outdoor campaign for the HBO show. 

Digital Kitchen, the agency behind the ads (and also the shows title sequence) worked on a campaign to promote the second season of the show with a new demographic in mind - the undead. Anyone who watches the show knows it's based around the idea that a Japanese invention called True Blood - synthetic, bottled blood - has driven the once camera shy vampire community to live (semi?) comfortably amongst us.

The two word brief the agency received from HBO was 'Create buzz'. After much head scratching Digital Kitchen came up with the core idea "If vampires are living among us, why can't they be marketed to just like any other demographic?"

The resulting campaign stretched across mediums with one fundamental principal - to "disrupt reality, and peoples perceptions of what an ad really is."

Part of the challenge was getting well known brands on board for a cross promotional tie in - how would these brands appeal to the new demographic, while still remaining true to their core brand identity and branding?

To see the entire case study, including more outdoor executions and the viral videos to support the proposition visit the Digital Kitchen website.